Why we built Photo Japan

Because the best memories deserve more than a selfie stick.

The problem

Japan is one of the most photogenic countries on Earth. Vermilion gates at first light, a canal under blossom for two weeks in April, maples turning deep red in Kyoto in November, Mount Fuji across still water on a clear winter morning โ€” it's a photographer's dream. Yet every year, millions of tourists come home with nothing but blurry selfies and awkward "can you take our photo?" shots from strangers.

Our mission

We believe every trip to Japan deserves to be captured beautifully. That's why we created Photo Japan โ€” a platform where travelers can instantly find and book talented local photographers who know where a camera is welcome, which hour a place empties out, and how to make you feel comfortable in front of the lens.

No more awkward poses. No more asking strangers. No more missing yourself from your own vacation photos. Just real, beautiful memories captured by someone who knows this country inside out.

How it works

Choose your path: browse photographer portfolios yourself and book directly, or use our free concierge service โ€” tell us your preferences and we'll hand-pick 2-3 photographers for you. Pay securely through Stripe โ€” your money is held safely until your photos are delivered. Your photographer will meet you at the location, guide you to the most photogenic spots, and make the whole experience relaxed and fun. You'll receive professionally edited photos in a private, password-protected gallery โ€” view online, download individually, or grab the full collection as a ZIP archive.

What makes us different

Every review is real

Reviews are tied to completed bookings. No fake testimonials, no incentivized reviews โ€” just honest feedback from travelers like you.

Verified photographers

Every photographer is approved by hand before going live โ€” portfolio, packages and how they answer clients โ€” and stays on the platform only while reviews, delivery and response times hold up. You always know who you're booking.

Secure payments via Stripe

Pay with cards, Apple Pay, or Google Pay โ€” all processed through Stripe, trusted by millions of businesses worldwide. Your payment is held securely until your photos are delivered and accepted, so you're always protected.

10+ locations covered

From the back lanes of Tokyo to the temple gardens of Kyoto, from Mount Fuji across Lake Kawaguchi to the snow in Sapporo โ€” we cover all of Japan.

Meet the Founder

Kate Belova, founder of Photo Japan

Kate Belova is a professional portrait and lifestyle photographer with over 10 years of experience, based in Lisbon, Portugal. Known for her "soul portrait" style, Kate has a rare ability to make people feel completely at ease in front of the camera โ€” revealing authentic emotions and genuine personality in every frame.

After years of shooting family and lifestyle sessions for travelers far from home, Kate kept running into the same problem: visitors want beautiful photos of the trip, and finding a trustworthy local photographer is surprisingly hard. She created Photo Japan to solve this โ€” a curated marketplace where every photographer is personally vetted and every session delivers an exceptional experience.

Kate personally oversees the photographer selection process, ensuring that only professionals who share her commitment to authenticity and quality join the platform.

Ready to capture your Japan story?

Browse our photographers and book your session today.

Have questions? Contact us

Norteira

Norteira

Your photoshoot, in your pocket

Chat with your photographer, get notified the moment they reply, and keep your booking and your photos with you โ€” free, on iPhone and Android.

Norteira is our own app โ€” the same team as Photo Japan, one app and one account for photoshoots in all our countries:

  • Japan
  • Portugal
  • Spain
  • Italy
  • Greece
  • France
  • Iceland
  • Austria
Download on the App StoreGet it on Google Play